I was not sure what this would cover. I learned that very little of this was new to me. This would have been fine for someone who is newer to blogging than I am. That did give me a boost of confidence. What actually was more useful to me was to study this and realize that I (we) do not have to create BIG items for sale. Sometimes, small can be powerful for the right people. I have heard that for years, but this actually showed me how that principle works.